At the Zero Shop used material and clothing is collected, recycled and sold through NGOs and SHGs. SHGs and NGOs create various products from the used material- furniture, stationery, flower vase, bags, purse, door and table mats, clocks, candle stands, table coasters, key-rings, statues, masks, baskets, fishbowl, jewelley, home decoration items etc. Appreciating the novel concept, many celebrities and local community groups routinely donate at the Zero Shop while purchasing the recycled products.
New Town Kolkata- a Smart and Green city- is committed to a sustainable future where resource wastage is minimised and creation of waste to wealth ensures a greener tommorow.
New Town Kolkata Development Authority is pioneering the effort to Recycle- Reduce- Reuse resources. A small yet significant initiative is the recycling of used goods- paper, plastic, utensils, clothing- collected at the Zero Shop at the 1st Rotary, opposite New Town Bus Stand in New Town, Kolkata.